Text Ads and Product Listing Ads produce a winning combination

Recent research undertaken  by Google and Millward Brown Digital suggests that online shoppers are more likely to respond to and buy from retailers and brands that display both text ads and product listing ads (Google Shopping) than from those that only show text ads.

For an interesting visual confirmation of results visit the link below

http://ssl.gstatic.com/think/docs/text-ads-and-product-listing-ads_products.pdf