Social Media Marketing
Social media marketing can be a daunting phrase for many small and medium sized businesses but fundamentally is is simply the process of increasing the visibility of your business, brand, products and services and driving visitors to your business through social media sites and applications. There are many social platforms that can be used to achieve this but the ones you are most likely to have come across are Facebook, Twitter, LinkedIn and Google +
As well as driving traffic to your web site, effective social media marketing can help improve visibility of your main web site as well as improving engagement with your customer base. Social marketing should be included to varying degrees as part of an integrated marketing strategy for company’s in the majority of business sectors.
Some of the social platforms we work with:
- Google +
Zeto can provide research and consultancy to give you insights on how competitors in your market sector are using social media and how effective they may be as well as running campaigns for your own company or providing advice and assistance to support your in house social marketing efforts.