Recently Google added a new reporting tool within the Conversion reports that gives new insight into tracked conversion data which is especially useful for eCommerce web site owners. The Model Comparison tool extends the enhanced reporting functions that Google have been steadily adding to their Analytics reporting system and this new tool is particularly useful […]
This is a questions that is often raised by clients, here Google provides a straightforward explanation.
This is an interesting video where Google’s Matt Cutts explains a bit about Google algorithms and how they are applied to search results.
Recent research undertaken by Google and Millward Brown Digital suggests that online shoppers are more likely to respond to and buy from retailers and brands that display both text ads and product listing ads (Google Shopping) than from those that only show text ads. For an interesting visual confirmation of results visit the link […]